Are you a founder, leader, or executive ready to unlock the value of Artificial Intelligence (AI) for your products?
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We partner with you to create digital product strategies that deliver business value and delight your customers. From idea to launch and growth, our team will help you at every step of the way. We apply innovative, data-driven, customer-centric thinking across product strategy, planning, execution, and growth. Our experience spans eCommerce, membership based websites, subscription mobile apps, and AI product-integration in various industries worldwide. Our partnership drives product discovery, engagement, retention, and growth to achieve your business goals. We are your product experts.

Hire us! You get a dedicated product consultant and get the expertise your product needs.
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TEAM

We are digital product experts. Our team has proven combined experience delivering digital products for Adobe, Autodesk, Macy's, FedEx, Adidas, Visa, and many medium and startup companies. We bring all this experience to your company, products, and customers to ensure successful product strategy and execution. Just like these top brands, hire a dedicated product consultant that complements your team. →Hire us! Start here

1/1

TEAM

OUR WORK

Your success is our mission. We will work with you to understand your business, market, competitors, products, and customers to create innovative product and feature strategies and execution plans. Here are a few examples of our product work in the hands of our customers. Hire a dedicated product consultant and get innovative solutions.
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Adobe had the opportunity to capitalize on new mobile web growth around the world. This new mobile audience expects mobile-friendly experiences to take high-value actions. Adobe embarked on a modern best-in-class user experience.

Initiated the new focus on Adobe Creative Cloud mobile efforts with 240 million visitors per year and $40 million mobile revenue. Established mobile web strategy and led its implementation across the Creative Cloud organization worldwide with up to 15% lift in conversion for winning mobile components, including 1,300% app download increase.

Delivered FY21/FY22 mobile web component strategy and implementation with the UX/UI studio, engineering, analytics, and producer teams focused on mobile web engagement, mobile app downloads, and buy/try ARR through the development of mobile web components used across Adobe’s Creative Cloud organization worldwide.

OUR_WORK

SERVICES

Delivering successful digital products requires expert product leadership. At Copotential, we provide product leadership consulting for consumer monetized mobile and web apps, membership-driven websites, innovative eCommerce experiences, and AI/LLMs integration. We assess, strategize, and guide your teams, acting as the bridge between vision and execution. Our deep expertise ensures a clear path forward as your teams build and launch the products. Hire a dedicated product consultant and get real outcomes.
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Define what to build and why

Strategy & Vision

Product Vision and Roadmap Creation: Define strategic goals and execution milestones for long-term success
Market Research and Landscape Analysis: Analyze market size, trends, opportunities, and competitive dynamics
Business Case Development: Build compelling investment cases with ROI projections and risk assessments
Competitive Analysis and Positioning: Identify market gaps and differentiation opportunities through comprehensive competitor assessment
Platform and Ecosystem Strategy: Design multi-sided marketplaces and network effect business models

Research & Validation

Customer Discovery and Problem Validation: Deep dive into user pain points through interviews and ethnographic research
Product-Market Fit Assessment: Measure and validate market demand using quantitative and qualitative metrics
Product Ideation and Concept Testing: Generate and validate innovative solutions through rapid experimentation
Customer Journey Mapping: Visualize end-to-end user experiences to identify friction points and opportunities
Persona Development: Create detailed user archetypes based on behavioral patterns and needs
User Research and Usability Testing: Conduct studies to validate assumptions and improve user experience

Design & Experience

End-to-End Experience (E2E) Design: Create seamless omni-channel experiences across all touch points
UX/UI Assessment and Recommendations: Evaluate and enhance interface usability and visual design
Information Architecture: Structure content and features for optimal discoverability and user flow
Interaction Design and Prototyping: Design intuitive interactions and test with clickable prototypes
Service Blueprint Development: Map backstage processes that support frontend experiences

Scale and optimize for impact

Go-to-Market

Launch Strategy and Planning: Orchestrate successful releases with coordinated cross-functional efforts
Pricing and Packaging Strategy: Design value-based pricing that maximizes revenue and adoption
Market Positioning and Messaging: Craft compelling narratives that resonate with target segments
Channel and Partnership Strategy: Identify distribution opportunities to accelerate reach

Analytics & Optimization

KPIs and Success Metrics: Define and track north star metrics and leading indicators
Data Strategy and Infrastructure: Build analytics foundations for data-driven decisions
A/B Testing and Experimentation: Run systematic tests to optimize conversion and engagement
Funnel Analysis and Optimization: Identify and fix drop-off points in user journeys
Cohort Analysis and Segmentation: Understand user behavior patterns for targeted improvements
Product Analytics Implementation: Deploy tools like Amplitude, Mixpanel, or GA4

Revenue & Retention

Customer Acquisition Strategy: Design sustainable channels for user growth
Activation and Onboarding: Optimize first-time user experience for faster time-to-value
Retention and Engagement Programs: Build habit-forming features and loyalty mechanics
Monetization Optimization: Improve conversion from free to paid through pricing and feature gates
Customer Lifetime Value (LTV) Enhancement: Increase revenue per user through upsells and expansion
Churn Analysis and Prevention: Identify at-risk users and implement save strategies

Build and deliver the solution

Planning & Prioritization

Feature Prioritization Frameworks: Apply RICE, Value/Effort, or custom models to maximize impact
Product Requirements Documentation (PRD): Create comprehensive specs that align teams on what to build
Epic and Story Development: Break down features into actionable, testable development tasks
Technical Architecture Planning: Define scalable system design and technology stack decisions
Roadmap Management: Maintain living roadmaps that balance strategic goals with tactical needs

Execution & Delivery

Product Operating Model Implementation: Establish efficient processes based on proven frameworks
Agile and Scrum Facilitation: Coach teams on ceremonies, sprint planning, and continuous delivery
Software Development Life Cycle (SDLC): Optimize development workflows from concept to deployment
MVP and Rapid Prototyping: Ship quickly to learn fast using lean methodologies
Quality Assurance Strategy: Define testing approaches that balance speed with reliability
Release Management: Coordinate launches across engineering, marketing, and support teams

Team & Operations

Product Team Leadership: Build and align high-performing cross-functional teams
Stakeholder Management: Navigate organizational dynamics and maintain executive alignment
Product Talent Acquisition: Hire and onboard world-class product managers and designers
Team Coaching and Development: Level up product skills through mentorship and training
Performance Management: Implement OKRs and conduct effectiveness assessments
Global Team Collaboration: Enable async work across time zones using modern tools

Technology & Innovation

Digital Transformation Strategy: Modernize legacy systems into cloud-native, API-first architectures
AI/ML Product Integration: Embed intelligence into products using LLMs and machine learning
AI Feature Development: Design and ship AI-powered capabilities with clear user value
AI Governance Framework: Implement responsible AI practices for bias, privacy, and compliance
Platform and API Strategy: Build extensible products that enable third-party innovation
Mobile-First Development: Create responsive experiences optimized for mobile devices
Tool Stack Optimization: Select and integrate best-in-class product development tools

Tools and Technology Expertise

Analytics and Insights: Master Google Analytics, Firebase Analytics, Adobe Analytics, Apple App Store Connect for data-driven decisions
AI Platforms: Leverage LM Studio for open-source LLMs, OpenAI Platform APIs, and Anthropic Claude APIs for AI integration
MVP and Rapid Prototyping: Use Cursor for mobile/web apps with Firebase, Supabase, Airtable storage, and Zapier/Make automation
Project Management Tools: Optimize workflows with JIRA, Linear, Confluence, Miro, Notion for seamless execution
Visual and Design Tools: Create compelling experiences using Figma, Sketch, Miro, and Loom for design and communication
Collaboration Tools: Enable distributed teams with Slack, Zoom, Google Meet, Teams, and Loom for effective communication

hire

HIRE US

To ensure we can be dedicated to your success, select a one-time meeting to try us out or a weekly retainer that best meets your needs. From Product Discovery, Product Development, and Product Growth. We are your partner to success!

Consulting focused on delivering tangible and actionable results.
Committed to your company, your products, and your customers.
You need to move fast. We move at your speed.
No long term commitment or payroll complications.
Straight forward and transparent pricing. No hidden fees.
Weekly retainer renews automatically. Cancel anytime.
Questions? Contact us here.

Select One Meeting or Weekly Retainer

Quick Boost: 1 hour meeting
350$

One-time session for solo-preneurs and early-stage founders needing fast clarity. Includes pre-meeting research, one-hour Zoom call, post-meeting assessment/recommendations as needed. Non-refundable.
Valid for one month
- 🔍 Pre-meeting research on your product
- 💬 One-hour focused consultation
- 📋 Post-meeting assessment summary
- 💡 Actionable next steps
- 📱Love to work with indie mobile developers
Strategic Advisor: 8 hour/week retainer
2,000$
Every week
This plan is perfect for founders, leaders, and executives who need product advice and guidance, including the delivery of formal assessment recommendations to be executed by the teams.
- 📊 Weekly strategic guidance sessions
- 📝 Formal assessments and recommendations
- 🎯 Product roadmap prioritization
- 📈 KPI definition and tracking
Best Value
Factional Lead: 16 hour/week retainer
4,000$
Every week
This plan is perfect for founders, leaders, and executives who need product advice and guidance, including the delivery of formal assessment recommendations, with an agreed level of execution.
- 🔍 Stakeholder and team interviews
- 📊 Comprehensive product assessments
- 📝 Detailed recommendations with execution plans
- 🤝 Hands-on guidance for implementation
Embedded Partner: 32 hour/week retainer
8,000$
Every week
This plan is perfect for companies moving quickly and need a day-to-day hands-on product operating model leadership, advice, and guidance, where the consultant is highly integrated with the team.
- 👥 Daily integration with leadership teams
- 🔄 Full product operating model oversight
- 📊 Continuous discovery and assessment
- 🚀 Direct execution and team mentorship
Prototype MVP: Dev+Product Leader
5,000$
Every week
This weekly retainer is perfect for entrepreneurs and founders that want to prototype an idea or create a basic MVP to validate the concept. You will get a dedicated dev, plus a product leader.
- 🚀 Rapid Prototyping and MVP
- 👨‍💻 Dedicated dev for a month
- 👨‍💻 Product leader 10 hours per week
- 📆 3 one-hour meetings for week

Client Pay Invoice

talks

AI Talks & Presentations

To bring Artificial Intelligence clarity and inspiration to your team, select a talk that best fits your audience. All talks are focused and designed for impact.

Presentations tailored from executives and managers to engineers and designers.
Includes 30-minutes meeting to learn your needs.
Presentation are 30-minute talk + 15-minute Q&A for real engagement.
Clear, actionable insights your team can use right away.
Available virtually or in-person (travel not included).
Includes 30-minutes pre-talk meeting to discover and learn your needs.
No long-term commitment or setup required.
Transparent pricing. No hidden fees.
Talks available in English or Spanish.
Questions? Contact us here.